About FinEQ

Financial wellness should feel possible, not intimidating.

FinEQ brings education, practical planning and qualified human support into one connected experience while respecting a person’s control over their information.

Why FinEQ exists

Money pressure is widespread. Useful next steps should be easier to find.

These findings describe different groups and different kinds of financial strain. They are not a verdict on any one person. They explain why FinEQ starts with understanding your money, making a workable plan and finding support on your terms.

53%

Debt repayments take a heavy share

Of 18,000 DebtBusters Money Stress Tracker respondents, 53% spent more than 40% of take-home pay on debt repayments.

What this measures

This is a survey of respondents, not a measure of every South African adult. It describes repayment pressure, not a threshold that determines whether a person qualifies for debt counselling.

DebtBusters Money Stress Tracker, reported by Moneyweb (2026)

~12m

Adults face financial distress

FinMark Trust estimates that about 12 million South African adults face distress when informal-only borrowers are included.

What this measures

Its 2024 FinScope findings distinguish roughly 10 million over-indebted adults from the wider estimate of approximately 12 million facing distress once informal-only borrowing is included. The underlying survey interviewed 5,600 adults aged 16 and over.

FinMark Trust, FinScope Consumer (2025)

75%

Borrowing covers everyday needs

Among adults who borrowed in the preceding year, 75% used credit for essentials such as food in 2024.

What this measures

This percentage is about adults who borrowed, not 75% of all adults. It describes why people used credit; it does not say that every borrower is over-indebted.

FinMark Trust, FinScope Consumer (2025)

A clearer picture can begin with one month, one question or one conversation.

Inside FinEQ

A useful view for every next step.

Explore three examples of the tools inside the platform.

See your month clearly

Plan income and outgoings, record amounts as they happen, and compare saved months.

Explore personal tools
Illustrative preview · fictional data
FinEQBudgetIllustrative

My money

Monthly budgets

October 2026

Income

R 18 000

Planned outgoings

R 13 400

Planned balance

R 4 600

Track what happened

ItemPlannedRecorded
GroceriesR 2 800R 2 100
TransportR 1 800R 800

Planned categories

EssentialsR 9 000
Debt repaymentsR 2 100
Other spendingR 2 300

Illustrative screens based on current features. Actual values and access depend on your account and role.

Our mission

Make the next financial step clearer.

We want people to understand their position, build workable habits and reach appropriate support without judgment or unnecessary disclosure.

Our vision

Better support across people and organisations.

We are building a connected financial wellness ecosystem where individuals, qualified counsellors and employers can each do their part within clear boundaries.

Trust and privacy

Different roles. Different access.

Members stay in control

Your personal budget, debts, goals and conversations belong to your private workspace. Joining a company does not hand it your individual record.

Counsellors ask first

A case or appointment does not automatically unlock your profile. Private access requires a specific request you can review and approve for a limited time.

Companies see groups

Employer reports use permitted group measures with minimum-cohort safeguards. They do not contain named debts, salaries or counselling notes.

We do not use your financial information to send unsolicited marketing. Service and account messages are separate from any optional communications.

Working with qualified people

FinEQ’s planning and learning tools do not replace professional debt advice. If you are considering formal debt counselling, check a counsellor’s registration directly with the National Credit Regulator and ask the practice to explain its process and fees.

Check the NCR register

Get to know the platform.

Choose the path that fits your role.

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